What is it?

Who is it for?

How to join?

FOUNDER PERFORMANCE LAB
FOUNDERS DRIVE FORWARD
FOUNDERS BREAK BARRIERS

You
Feel
Stuck.

You're busy all day,

but not on the work
that actually moves
your business forward.

You have ideas,

but they never quite turn
into action. Or you’re
simply not sure what the
next step should be.

You have questions,

but no one to ask.

Different struggles.

Same outcome :

Stuck .

YOU'RE NOT ALONE

NEARLY EVERY FOUNDER HITS THE SAME WALL.

They get busier, but the business doesn’t really grow.
They drown in ideas, but nothing gets executed.
They lose clarity, second-guess every decision, and stall out.

IT'S NOT JUST YOU IT'S THE STARTUP PATTERN.
IT'S WHY SO MANY FOUNDERS STAY STUCK LONGER THAN THEY SHOULD.

IT'S NOT LUCK,

It’s
Structure

 

+ Strategy
+ Support.

Launching a business is like launching a rocket.
You don’t just press a button and hope it takes off.

You need a mission plan.

You need the right systems.

And you need a team around you to make it happen

SHORTCUTS WON'T GET YOU OFF THE GROUND.
A CLEAR PLAN, DISCIPLINED EXECUTION, AND THE RIGHT SUPPORT WILL.

YOUR

FOUNDER

ADVANTAGE.

Founder Performance Lab isn’t a course.

It’s not theory. It’s a live environment where:

Weekly sessions tackle the things that move the needle: sales, growth, processes, tech, and more.
A live chat community keeps the conversation going every day, so you’re never stuck without support.
Your questions get answered. No homework, no waiting. Bring what’s blocking you and get real solutions.
Expert guidance + peer founders mean you’re learning from people who’ve built and are building businesses, not just talked about them.

Clarity when you’re overwhelmed. Support when you’re stuck. Progress when you need it most.

BUILT DIFFERENT.

interaction, support and results are our main aims

Guest Founder Spotlights →    Real founders who’ve been where you are sharing how they scaled.
Hot Seat Rotation →   Weekly live spotlights where we break down one founder’s challenge and solve it together.
Direct Access to Craig →  Tackle the things that move the needle: sales, growth, processes, tech, and more.
Peer-to-Peer Time →   Every founder gives one hour a month to another member. Advice, perspective, and support that money can’t buy.
Execution Sprints → Focused one-day pushes to make real progress together.
And the twist →  Founder Directory → Every member gets a profile in our private directory.

Does this sound
like you ?

You’re busy all day but not moving your business forward.
You’ve got ideas but struggle to turn them into action. You’re not sure what the next step should be.
You want expert guidance  and a supportive community, not just more noise.
If this sounds like you,
the Lab exists to get you unstuck and scaling

LED BY A FOUNDER WHO'S

been where you are

Craig Barnett

Has built and scaled two multi-million-dollar businesses.

One in travel, one in marketing.

 between hustle that burns you out and strategy that scales.

With a large global network of founders and industry leaders,

 Craig created the Founder Performance Lab to give time back.

 sharing what works, cutting through the noise, and helping

 ambitious founders grow faster.

Not a coach from the sidelines. A founder with the scars, the network, and the time to help you win.

YOUR COMMITMENT
TO GROWTH

$249/month

12-month commitment. Because real growth takes time, focus, and consistency.

This isn’t a course. It’s not theory.

It’s a live founder environment where you get clarity,

real support, and answers you can’t Google.

This is just the start.

Join the Lab →

Ready to
get unstuck?

Your

next 12

months.

start now.

The Startup Performance Lab is where founders cut through the noise, find clarity, and build momentum that lasts.

You don’t need another course.
You don’t need more theory.
You need structure, strategy, and support.
Join the Lab →

Stop guessing.

Start scaling.

The room built to help founders scale with focus and support.